ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition. Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging.
 Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Pink Inc.

4.5
Rated 4.5 out of 5 stars
2,844 Reviews

Pink Inc. - Magenta

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,844 reviews
Write a Review (Opens in a new window)
2,844 reviews
  • Bev N.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    8/2/26
    Love this high voltage blue color mascara!

    The color blue in this mascara is intense! I get compliments galore. Mascara last all day without smearing or running. Great for people with allergies and sensitivity.

    Was this helpful?
  • Susan K.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/2/26
    Fabulous Color

    This is my very favorite mascara color and so hard to find! I’m thrilled to have a source for it. Great product, great price, and great service.

    Was this helpful?
  • Chana D. C.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    7/27/26
    Loving it.

    Just the right color of teal.

    Was this helpful?
  • Patricia S.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    7/26/26
    72 and love a pop of color.

    I love a little color on my eye lashes. I use the shade of mulberry with a touch of wine o'clock. Great even at my age.

    Was this helpful?
  • Cheryl R.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    7/20/26
    Purple pop

    Love the color looks great on

    Was this helpful?