ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade. Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range. Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested. Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.
ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade.
 Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.
ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade. Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.

Pretty Fresh Hyaluronic Creamy Concealer

Fair 05 W

4.7
Rated 4.7 out of 5 stars
1,087 Reviews

Color: Fair 05 WWarm very fair

🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish

review

4.7
Rated 4.7 out of 5 stars
Based on 1,087 reviews
95%would recommend these products
Reviews Summary
Customers say this concealer blends easily and smoothly without feeling heavy or cakey. The formula is creamy and hydrating, with a lightweight texture that doesn't crease or settle into fine lines. Users praise the extensive shade range and accurate color matching, noting it works well under or over makeup and lasts throughout the day. Many appreciate its versatility for under-eye coverage and everyday wear. A few mention it can oxidize slightly or feel dry without extra moisturizing, and some find blending requires patience. Overall, reviewers highlight the excellent coverage-to-texture ratio and value for the price.
Slide 1 selected
Write a Review (Opens in a new tab)
1,087 reviews
  • Maeesha H.
    Verified Buyer
    Reviewing
    Medium Dark 120 W
    I recommend this product
    Rated 5 out of 5 stars
    10/31/26
    Love it

    I’ve been using this for the last 5 years or so and I absolutely am in love with the formula coverage everything!

    Was this helpful?
  • Claire C.
    Verified Buyer
    Reviewing
    Medium 105 N
    I recommend this product
    Rated 5 out of 5 stars
    10/29/26
    Best concealer!

    This is the only concealer I use! Blends perfectly with my pretty fresh tinted moisturizer

    Was this helpful?
  • Natalie G.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 5 out of 5 stars
    9/28/26
    Very nice and creamy and stays

    So smooth and a little goes a long way, also buildable coverage.

    Was this helpful?
  • Elizabeth S.
    Verified Buyer
    Reviewing
    Light 50 W
    I do not recommend this product
    Rated 2 out of 5 stars
    9/16/26
    more yellow than you think

    was hoping for a warmer neutral like the description promises, was also quite off from the colour promised.

    Was this helpful?
  • Chelsea M.
    Verified Buyer
    Reviewing
    Fair 15 W
    I recommend this product
    Rated 5 out of 5 stars
    8/13/26
    Love

    Perfect formula for everyday wear.

    Was this helpful?
Show More