ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding.
 Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Brownie Points

4.5
Rated 4.5 out of 5 stars
2,855 Reviews

Brownie Points - True brown

🐰 Cruelty-free
πŸ’— Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
πŸ’Œ Long-lasting
❀️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,855 reviews
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2,855 reviews
  • Teresa D.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    9/12/26
    Pink Mascara

    I love the mascara especially when I am wearing pink eyeshadow. I haven't found any of the other colors make my eyes irritated and I can wear this all day.

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  • Mikkala H.
    Verified Buyer
    Reviewing
    Left on Red
    I recommend this product
    Rated 5 out of 5 stars
    8/25/26
    What a nice pop of color!

    I love the way this turned out when paired with false lashes! It takes two coats minimum for you to really get good color but I highly recommend it for an easy way to add a bit of color to an everyday look!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    So cute & cool

    Really like this collab! Cute pkg & great color hope you do more like this!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    β€οΈπŸ’—πŸ’œ

    My very favorite color.

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  • Julia G.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    holy grail for brown eyes

    please, if you have dark eyes this is a must buy. Not only does it make your eyes absolutely POP, it is such a fun, unique shade that goes with so any color combos. An absolute must-have for summer!

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