What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
I loved this lipliner!!! It goes on so smooth and blends perfectly. The shades are gorgeous. I never felt grittiness or anything weird in my lips. The best part is that they felt hydrating to some extent which was awesome
Verónica T.
Verified Buyer
Reviewing
Marmont Lane
I recommend this product
Rated 5 out of 5 stars
9/18/26
Another Colourpop Hit!
I've always known that Colourpop lip liners were pigmented and long lasting and this one is not different! It's creamy, even though the crayon is not thin it helps to give the blurred lip effect, like a nice contour on the lips without trying to hard. One thing I loved about it is that the shade matches the container! Sometimes the color payoff is different on the lips than what it shows on the box so this was really helpful.
amanda
Verified Buyer
Reviewing
Honeymoon Phase
I recommend this product
Rated 5 out of 5 stars
9/17/26
New Fav
I love ColourPop’s Lippie Pencil liners, but I will be reaching for this liner just as often. It is super soft on the lips, and it doesn’t smudge when eating or drinking. It also definitely delivers on blurring the lips, very similar vibes to a pore filling face primer! I’m very pale and cool toned, and Honeymoon Phase is my perfect “your lips but better” shade and it will match with a majority of the lipsticks I already have. I am so happy with this product!
I was gifted this product from ColourPop in exchange for an honest review.
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https://reolink.live/products/what-the-fluff-cloud-whip-liquid-lipstick7494877839442What the Fluff10.00https:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpgUSDInStockCloud Whip Blurring Liquid Lipstick285028253778Best Sellers285004333138Birthday292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment292622237778Lip Singles283451031634Lips285026189394Lipstick & Lip Stains295354335314Pink293773344850Promotional293922996306Rainbow Sorbet286702141522Shop All ColourPop285029859410The 25% OFF Edit294885523538The Festival Shop Sale264446836818Trending NowWhat even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.✓ 100% Vegan & Cruelty-FreeColourPop010226Birthday2026color:Pinkevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025LipsLipstickadd-to-carthttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Model_LipMacro_Light_05e89e9a-adf5-482e-9a2e-114b0071477d.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Product_Stylized.jpg42170059096146Default Title10.000.00https:https://reolink.live/products/what-the-fluff-cloud-whip-liquid-lipstick?variant=42170059096146InStockDefault Title