ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes. Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula.
 Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.

BFF Mascara

Blue Ya Mind

4.5
Rated 4.5 out of 5 stars
2,855 Reviews

Blue Ya Mind - Cobalt blue

🐰 Cruelty-free
πŸ’— Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
πŸ’Œ Long-lasting
❀️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,855 reviews
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2,855 reviews
  • Teresa D.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    9/12/26
    Pink Mascara

    I love the mascara especially when I am wearing pink eyeshadow. I haven't found any of the other colors make my eyes irritated and I can wear this all day.

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  • Mikkala H.
    Verified Buyer
    Reviewing
    Left on Red
    I recommend this product
    Rated 5 out of 5 stars
    8/25/26
    What a nice pop of color!

    I love the way this turned out when paired with false lashes! It takes two coats minimum for you to really get good color but I highly recommend it for an easy way to add a bit of color to an everyday look!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    So cute & cool

    Really like this collab! Cute pkg & great color hope you do more like this!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    β€οΈπŸ’—πŸ’œ

    My very favorite color.

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  • Julia G.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    holy grail for brown eyes

    please, if you have dark eyes this is a must buy. Not only does it make your eyes absolutely POP, it is such a fun, unique shade that goes with so any color combos. An absolute must-have for summer!

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